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Goals + audience + competitor audit
Conversion-led sites that load fast and feel premium.
We build the site your sales team actually wants to send links to. Strategy + UX + design + engineering under one roof, shipped as a fast, accessible, CMS-friendly Next.js or WordPress build — depending on who owns it long-term.
At a glance
Inside every website design & development sprint
The baseline shape of the engagement — scoped, scheduled and shipped against your numbers.
What you get
Every engagement is scoped to your goals — here's the baseline you can expect from a Website design & development sprint with us.
Goals + audience + competitor audit
UX wireframes & site architecture
Custom design system (Figma)
Next.js / WordPress build
Copy collaboration & SEO foundations
Analytics, events & forms wired up
Also included
Process
Goals, audience, current numbers, and a sitemap that earns its keep.
Brand-led UI in Figma — components, states, motion cues.
Engineered for Core Web Vitals, accessibility and content scale.
Analytics, tracking and a 30-day post-launch tune-up.
Deep dive
How we actually run this engagement — what changes month to month, what we don't do, and what fair pricing looks like in 2026.
Most website projects in India still fail for the same reason: they optimise for "looking professional" instead of earning a specific conversion. A founder approves a beautiful Figma, engineering ships it faithfully, and three months later paid traffic still lands on a homepage that speaks to five audiences at once with a buried CTA. The site isn't broken — it's unfocused.
We build websites around one decision per page: book a demo, request a quote, reserve a table, download a brochure, start a WhatsApp thread. Everything above the fold earns that decision — headline, proof, price band or timeline, single primary CTA. Secondary paths (call, email, browse services) exist but never compete with the primary action.
Performance is non-negotiable. Google uses Core Web Vitals as a ranking signal; buyers on mobile abandon slow sites regardless of design quality. We engineer to LCP ≤ 2.5s on 4G, semantic HTML for accessibility, and schema (Organization, Service, FAQ, LocalBusiness) baked in at launch — not bolted on six months later when SEO finally gets budget.
Week one is discovery: goals, audience, competitor audit, analytics review, and a sitemap where every URL has a job. We don't wireframe until we know which pages fund pipeline vs. which exist for credibility.
Weeks two–three are design in Figma — a component system, not one-off screens. States, mobile breakpoints, form errors, empty states. You approve the system; we apply it across pages.
Weeks four–six (typical) are build: Next.js or WordPress, CMS wiring, copy collaboration, GA4 + Meta Pixel + form events, Search Console verification. We ship to staging weekly so you're never surprised at launch.
Launch week is redirect mapping, indexation requests, a 30-day post-launch tune-up, and handover docs + a Loom walkthrough for whoever owns content next.
Choose Next.js when performance, security surface area, and a modern developer experience matter — B2B SaaS, premium service brands, content sites with a technical team, or anything where programmatic SEO (locations × services × industries) is part of the growth plan. Vercel hosting, edge caching, and React component reuse compound over years.
Choose WordPress when the marketing team publishes daily without engineering, WooCommerce or an LMS is core, or plugins solve problems faster than custom code. We build on managed WordPress hosts with staging, backups, and hardening — not ₹99/month shared hosting that gets compromised.
Hybrid is common: marketing site on Next.js, blog or store on WordPress subdomain with proper canonical strategy. We map this in discovery so you don't inherit a Frankenstein stack.
We don't ship brochureware with twelve menu items and no CTA hierarchy. We don't use page-builder templates and call it custom. We don't launch without analytics, without mobile QA, or without a redirect plan when replacing an existing site.
We also won't promise "rank #1 on Google" as part of a website project — SEO is a separate engagement with a separate timeline. We do ship SEO foundations (semantic HTML, schema, sitemap, fast CWV, clean IA) so SEO work compounds instead of fighting the build.
Every project is custom-quoted after discovery. These are the shapes we scope most often — not a public price list.
| Stage | Engagement shape | Typical scope |
|---|---|---|
| Pre-launch founder / SMB | Starter | 5–8 page marketing site, one primary CTA, CMS-ready, analytics wired |
| Growing service brand | Professional | 10–20 pages, service + location templates, forms + WhatsApp, schema |
| E-commerce / multi-location | Scale | Store or programmatic pages, integrations, performance budget, ongoing retainer option |
| Product + marketing site | Enterprise | Design system, docs, blog, app marketing pages, localization-ready |
FAQ
We collaborate. Most projects use a hybrid model — we draft structure and hooks, you bring subject-matter expertise.
Absolutely. We can also lightly refresh them or fold a full rebrand into the project.
We recommend Vercel for Next.js sites and a managed WordPress host otherwise. We set everything up; you own the accounts.
Next.js when you want maximum performance, a modern stack, and a dev team (or us) owning updates long-term. WordPress when marketing needs to publish daily without engineering, or when plugins (WooCommerce, LMS) are core to the business. We don't force either — we pick based on who maintains the site in year two.
Every project is custom-scoped after a discovery call. As a rough shape: a focused marketing site (5–10 pages) is a different build than a multi-location brand with programmatic pages or a full ecommerce stack. We'll send a written proposal within 48 hours of the call — start with a free website audit so the scope is grounded in your actual site, not a template.
Proof
Real website design & development engagements we've shipped for clients — every metric on the record.
Case study · Wellness
The Wellness Ed — multi-clinic wellness brand
A doctor-led, editorial wellness site that helps first-time guests find the right treatment and reserve a consultation across multiple Delhi clinics.
6treatment categories
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Case study · Education
ePathways — NZ education & immigration agency
The previous-version website for a licensed New Zealand education & immigration agency — assessment-to-arrival, wired to a free pre-assessment lead form.
3 pillarsEducation · Immigration · Accommodation
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Case study · D2C
ArtistHer — personalized gifting storefront
A warm, browse-first online gift store for handmade memory frames, pop-up cards and bespoke keepsakes — built to convert on a thumb-scroll.
Browse-firsthomepage architecture
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Portfolio
Portfolio · 2026
The Wellness Ed — multi-clinic wellness brand
An editorial, doctor-led wellness site built around treatment discovery, consultations and same-day bookings across multiple New Delhi clinics.
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Portfolio · 2024
ePathways — NZ education & immigration agency
We built the previous-version website for ePathways — a New Zealand education and immigration agency guiding students from assessment to arrival.
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Portfolio · 2026
ArtistHer — personalized gifting storefront
A warm, browse-first online gift store for handmade memory frames, pop-up cards and bespoke keepsakes — built to convert on mobile.
Open Read more
Read
Long-form guides, teardowns and honest hot takes from the team.
Where we work
City-specific website design & development pages — same senior team, local context on neighbourhoods, industries and how buyers here typically evaluate agencies.
Aligarh, Uttar Pradesh
Website design & development in Aligarh
Conversion-led sites that load fast and feel premium. — tuned to Aligarh buyers.
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Delhi NCR, Delhi
Website design & development in Delhi NCR
Conversion-led sites that load fast and feel premium. — tuned to Delhi NCR buyers.
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Mumbai, Maharashtra
Website design & development in Mumbai
Conversion-led sites that load fast and feel premium. — tuned to Mumbai buyers.
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Bangalore, Karnataka
Website design & development in Bangalore
Conversion-led sites that load fast and feel premium. — tuned to Bangalore buyers.
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Noida, Uttar Pradesh
Website design & development in Noida
Conversion-led sites that load fast and feel premium. — tuned to Noida buyers.
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By industry
Industry
D2C & e-commerce
Ecommerce marketing agency for D2C — Meta + Google Ads, Shopify SEO and clean attribution that matches revenue.
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Industry
Clinics & healthcare
Local SEO, appointment booking, and a tone that feels human — not salesy.
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Industry
Hospitality & restaurants
Reservation-first sites, table-booking integrations, and review velocity.
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Industry
Professional services
Founder-led content, sharp landing pages, and a sales-friendly CRM.
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Free audits
Written 24-hour audit reports scoped to the way your industry actually converts.
Free audit
Restaurant website audit
Drop your URL — we'll audit the menu page, ordering hand-off, reservation flow, Google Business profile and the Instagram-to-site journey, then send a written report in 24h.
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Free audit
School website audit
Drop your URL — we'll audit the admissions journey, prospectus / virtual tour, parent enquiry forms, news / events architecture and Search Console hygiene, then send a written report in 24h.
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Free audit
Real estate website audit
Drop your URL — we'll audit the project landing pages, EOI / site-visit forms, RERA & disclosure UX, brochure gating, and the broker-handoff journey, then send a written report in 24h.
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Free audit
E-commerce website audit
Drop your store URL — we'll audit the PDP, cart, checkout, COD-vs-prepaid posture, abandonment recovery and your retargeting pixel wiring, then send a written report in 24h.
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Landing pages
SEO landing · India
Website development company in India that builds sites that convert — not just look pretty
Socialtrafic is a website development company in India for founders who need custom websites, ecommerce storefronts and niche industry sites that load fast and turn visitors into enquiries. Next.js or WordPress, design systems, WhatsApp/CRM-wired forms — and live industry templates so you can see the product before you buy.
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SEO landing
Restaurant website development that turns hungry searchers into booked tables
Your menu is on Instagram but Google sends people to Zomato. We build fast restaurant sites — menu, reservations, gallery, reviews, and WhatsApp — so you own the customer relationship.
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SEO landing
Website development for coaches that sells the programme — not just the bio
Coaches and consultants don't need another pretty About page. They need a clear offer, proof, booking flow, and SEO for the problems their buyers type into Google.
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SEO landing · US / remote
Website development for US businesses — built in India, shipped remote
US founders and operators hire Socialtrafic for conversion-led Next.js (or WordPress) sites when they want senior product thinking at offshore economics. We design, build and wire analytics + lead capture so your site books calls — not just looks pretty.
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SEO landing · Startups
Affordable web development for startups that still needs to convert
Early-stage teams do not need a bloated agency deck — they need a fast, credible site that books demos. We ship focused marketing sites and landing systems at startup-sensible scopes, then layer SEO or ads when you are ready.
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SEO landing · India
Ecommerce website development that turns browsers into orders
We build ecommerce websites for Indian D2C and multi-brand sellers — Shopify or custom Next.js — with product IA, checkout, analytics and growth hooks (SEO + ads) when you are ready. See our D2C template demo, then get a custom storefront proposal.
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Pair with
Tell us about your goals and current numbers. We'll come back with a tailored scope and quote within 48 hours.