Service

Website design & development

Conversion-led sites that load fast and feel premium.

We build the site your sales team actually wants to send links to. Strategy + UX + design + engineering under one roof, shipped as a fast, accessible, CMS-friendly Next.js or WordPress build — depending on who owns it long-term.

Send a written brief WhatsApp about Website design & development

Custom scope · proposal in 48h

At a glance

Inside every website design & development sprint

The baseline shape of the engagement — scoped, scheduled and shipped against your numbers.

Goals + audience + competitor audit
UX wireframes & site architecture
Custom design system (Figma)
Next.js / WordPress build
Copy collaboration & SEO foundations
Analytics, events & forms wired up

≤ 2.5sLCP target on mobile90+Lighthouse performance4–8 wkstypical launch window

What you get

Clear deliverables. No filler.

Every engagement is scoped to your goals — here's the baseline you can expect from a Website design & development sprint with us.

Goals + audience + competitor audit

UX wireframes & site architecture

Custom design system (Figma)

Next.js / WordPress build

Copy collaboration & SEO foundations

Analytics, events & forms wired up

Also included

Free domain + hosting guidance
Light copy editing — no blank-page panic
Handover docs + training video

Process

How Website design & development ships with us

Audit & plan

Goals, audience, current numbers, and a sitemap that earns its keep.

Design system

Brand-led UI in Figma — components, states, motion cues.

Build

Engineered for Core Web Vitals, accessibility and content scale.

Launch & measure

Analytics, tracking and a 30-day post-launch tune-up.

Deep dive

The honest version of website design & development

How we actually run this engagement — what changes month to month, what we don't do, and what fair pricing looks like in 2026.

What a conversion-led website actually means in 2026

Most website projects in India still fail for the same reason: they optimise for "looking professional" instead of earning a specific conversion. A founder approves a beautiful Figma, engineering ships it faithfully, and three months later paid traffic still lands on a homepage that speaks to five audiences at once with a buried CTA. The site isn't broken — it's unfocused.

We build websites around one decision per page: book a demo, request a quote, reserve a table, download a brochure, start a WhatsApp thread. Everything above the fold earns that decision — headline, proof, price band or timeline, single primary CTA. Secondary paths (call, email, browse services) exist but never compete with the primary action.

Performance is non-negotiable. Google uses Core Web Vitals as a ranking signal; buyers on mobile abandon slow sites regardless of design quality. We engineer to LCP ≤ 2.5s on 4G, semantic HTML for accessibility, and schema (Organization, Service, FAQ, LocalBusiness) baked in at launch — not bolted on six months later when SEO finally gets budget.

How we run a typical website project

Week one is discovery: goals, audience, competitor audit, analytics review, and a sitemap where every URL has a job. We don't wireframe until we know which pages fund pipeline vs. which exist for credibility.

Weeks two–three are design in Figma — a component system, not one-off screens. States, mobile breakpoints, form errors, empty states. You approve the system; we apply it across pages.

Weeks four–six (typical) are build: Next.js or WordPress, CMS wiring, copy collaboration, GA4 + Meta Pixel + form events, Search Console verification. We ship to staging weekly so you're never surprised at launch.

Launch week is redirect mapping, indexation requests, a 30-day post-launch tune-up, and handover docs + a Loom walkthrough for whoever owns content next.

Discovery → sitemap tied to conversion goals, not page count
Figma design system — reusable components, not mockup theatre
Next.js or WordPress — chosen by who maintains in year two
Analytics + schema + forms wired before launch, not after
30-day post-launch tune-up included

When WordPress vs Next.js is the right call

Choose Next.js when performance, security surface area, and a modern developer experience matter — B2B SaaS, premium service brands, content sites with a technical team, or anything where programmatic SEO (locations × services × industries) is part of the growth plan. Vercel hosting, edge caching, and React component reuse compound over years.

Choose WordPress when the marketing team publishes daily without engineering, WooCommerce or an LMS is core, or plugins solve problems faster than custom code. We build on managed WordPress hosts with staging, backups, and hardening — not ₹99/month shared hosting that gets compromised.

Hybrid is common: marketing site on Next.js, blog or store on WordPress subdomain with proper canonical strategy. We map this in discovery so you don't inherit a Frankenstein stack.

What we don't build

We don't ship brochureware with twelve menu items and no CTA hierarchy. We don't use page-builder templates and call it custom. We don't launch without analytics, without mobile QA, or without a redirect plan when replacing an existing site.

We also won't promise "rank #1 on Google" as part of a website project — SEO is a separate engagement with a separate timeline. We do ship SEO foundations (semantic HTML, schema, sitemap, fast CWV, clean IA) so SEO work compounds instead of fighting the build.

Website project shapes by stage

Every project is custom-quoted after discovery. These are the shapes we scope most often — not a public price list.

Stage	Engagement shape	Typical scope
Pre-launch founder / SMB	Starter	5–8 page marketing site, one primary CTA, CMS-ready, analytics wired
Growing service brand	Professional	10–20 pages, service + location templates, forms + WhatsApp, schema
E-commerce / multi-location	Scale	Store or programmatic pages, integrations, performance budget, ongoing retainer option
Product + marketing site	Enterprise	Design system, docs, blog, app marketing pages, localization-ready

FAQ

Quick answers about Website design & development

Do you write the copy?

We collaborate. Most projects use a hybrid model — we draft structure and hooks, you bring subject-matter expertise.

Can we use our existing brand assets?

Absolutely. We can also lightly refresh them or fold a full rebrand into the project.

Do you handle hosting?

We recommend Vercel for Next.js sites and a managed WordPress host otherwise. We set everything up; you own the accounts.

Next.js or WordPress — how do you decide?

Next.js when you want maximum performance, a modern stack, and a dev team (or us) owning updates long-term. WordPress when marketing needs to publish daily without engineering, or when plugins (WooCommerce, LMS) are core to the business. We don't force either — we pick based on who maintains the site in year two.

What's a fair website development budget in India in 2026?

Every project is custom-scoped after a discovery call. As a rough shape: a focused marketing site (5–10 pages) is a different build than a multi-location brand with programmatic pages or a full ecommerce stack. We'll send a written proposal within 48 hours of the call — start with a free website audit so the scope is grounded in your actual site, not a template.

Proof

Website design & development in the wild

Real website design & development engagements we've shipped for clients — every metric on the record.

All case studies

Portfolio

Selected website design & development work

All portfolio

Read

Playbooks and thinking on website design & development

Long-form guides, teardowns and honest hot takes from the team.

All posts

Bl
Blog · 7 min read
11 website design mistakes that kill conversions in 2026 (and how to fix them in a weekend)
The 11 conversion-killing design mistakes we see most often on Indian business websites in 2026 — with concrete fixes you can ship in a weekend.
Open Read more

Where we work

Website design & development across India

City-specific website design & development pages — same senior team, local context on neighbourhoods, industries and how buyers here typically evaluate agencies.

All locations

By industry

Industries where website design & development moves the needle

All industries

Free audits

Get a hand-checked audit for your industry

Written 24-hour audit reports scoped to the way your industry actually converts.

All audits

Landing pages

SEO-tuned entry points for this service

Pair with

Other tracks that compound this one

SEO

Technical foundations + content that compounds.

See seo

Social media marketing

Organic systems that build trust and warm audiences.

See social media marketing

Meta ads

Creative-led testing with funnel maths that hold up.

See meta ads

Get a proposal

Ready to start with Website design & development?

Tell us about your goals and current numbers. We'll come back with a tailored scope and quote within 48 hours.

WhatsApp about Website design & development Book a discovery call Browse all services

How we run a typical website project

Weeks two–three are design in Figma — a component system, not one-off screens. States, mobile breakpoints, form errors, empty states. You approve the system; we apply it across pages.

Launch week is redirect mapping, indexation requests, a 30-day post-launch tune-up, and handover docs + a Loom walkthrough for whoever owns content next.

Discovery → sitemap tied to conversion goals, not page count
Figma design system — reusable components, not mockup theatre
Next.js or WordPress — chosen by who maintains in year two
Analytics + schema + forms wired before launch, not after
30-day post-launch tune-up included