Service

Google Ads management that hits CPA — not just impressions

Capture intent across Search, PMax and YouTube.

We run Google like a media buyer, not a button-pusher. Intent-mapped accounts, landing pages that match the query, and weekly negative + budget hygiene. Then we layer in PMax + YouTube where they actually fit.

Send a written brief WhatsApp about Google ads

Custom scope · proposal in 48h

At a glance

Inside every google ads sprint

The baseline shape of the engagement — scoped, scheduled and shipped against your numbers.

Account audit & restructure
Keyword + intent map
Match-type + negative strategy
Landing page alignment
Bid + budget playbook
Conversion tracking & GA4 integration

1 click= 1 measured outcome−25%wasted spend, typicalWeeklytuning + scorecard

What you get

Clear deliverables. No filler.

Every engagement is scoped to your goals — here's the baseline you can expect from a Google ads sprint with us.

Account audit & restructure

Keyword + intent map

Match-type + negative strategy

Landing page alignment

Bid + budget playbook

Conversion tracking & GA4 integration

Also included

Performance Max with sensible guardrails
Call tracking + offline conversion import
Local / India spending best practices

Process

How Google ads ships with us

Audit

Score account health, tracking and landing alignment.

Restructure

Group by intent, fix match types, fix negatives.

Land

Match landing pages to query — never a generic home page.

Optimise

Weekly tuning, expansion tests, budget rebalancing.

Deep dive

The honest version of google ads

How we actually run this engagement — what changes month to month, what we don't do, and what fair pricing looks like in 2026.

Google Ads in 2026: intent first, automation second

Google still wins wherever buyers type what they want — "SEO agency near me", "website developer for restaurant", "Google Ads management India". The failure mode we see most is sending every keyword to one generic homepage and wondering why CPA is high.

We restructure accounts by buyer intent: informational (often content or negative), comparison (dedicated landing pages), decision (pricing, contact, demo). Match types, negatives, and landing alignment are weekly hygiene — not a one-time setup task.

Performance Max and YouTube layer on once Search foundations and conversion tracking are trustworthy. Smart bidding without offline conversion import is gambling with your CRM's closed-won data sitting unused.

The first 60 days on a Google account

Days 1–7: Tracking audit — GA4, Tag Manager, conversion actions, enhanced conversions, call tracking, offline import pipeline. Fix before spend increases.

Days 8–21: Account restructure — campaign groups by intent, keyword clusters mapped to URLs (never all to home), negative keyword sweep, search term review cadence established.

Days 22–45: Landing page alignment — ship or tune query-matched pages for top 5–10 spend clusters. A/B test headlines and form length on highest-intent pages.

Days 46–60: Bid strategy graduation — manual or Max Clicks with caps → Target CPA/ROAS once conversion volume supports it. Expand to PMax/YouTube only where data justifies.

Tracking fixed before budget scale
One landing page per high-intent query cluster
Weekly search term + negative keyword review
Offline conversion import for qualified leads / sales
PMax with guardrails — not a black box default

Local and India-specific considerations

For local services we pair Google Ads with Google Business Profile, location extensions, and call-only campaigns where phone leads dominate. Hindi + English ad copy splits are tested where Search Console shows bilingual queries.

B2B SaaS and services often need longer consideration — we optimise for qualified lead events (demo booked, audit requested) imported from CRM, not raw form fills that never get called.

Google vs Meta — when each leads

Google leads when demand already exists — people searching for your category. Meta leads when you're creating demand — visual products, new categories, retargeting warm audiences. Most growing Indian brands need both; the split depends on stage. We document the recommended mix in the proposal rather than selling both by default.

Google Ads engagement shapes

Fixed monthly management retainer; ad spend billed directly to Google by you.

Stage	Engagement shape	Typical focus
Local services	Starter	Search + Local campaigns, call tracking, 3–5 landing pages
B2B / lead gen	Professional	Intent-mapped Search, offline import, weekly term hygiene
E-commerce	Scale	Shopping, PMax feed ops, margin-aware tROAS

FAQ

Quick answers about Google ads

Do you run shopping / PMax?

Yes — with strict feed hygiene, asset groups by margin, and search-term reporting workarounds.

What's a fair monthly fee?

It scales with spend and complexity. We quote a fixed monthly retainer (not %-of-spend) so incentives stay clean.

When does Performance Max make sense?

When you have clean conversion tracking, a healthy product feed or strong asset groups, and enough conversion volume for smart bidding to learn — usually 30+ conversions/month per campaign. We don't throw everything into PMax on day one; Search captures intent first, PMax expands once signal exists.

Read

Playbooks and thinking on google ads

Long-form guides, teardowns and honest hot takes from the team.

All posts

Where we work

Google ads across India

City-specific google ads pages — same senior team, local context on neighbourhoods, industries and how buyers here typically evaluate agencies.

All locations

By industry

Industries where google ads moves the needle

All industries

Free audits

Get a hand-checked audit for your industry

Written 24-hour audit reports scoped to the way your industry actually converts.

All audits

Landing pages

SEO-tuned entry points for this service

Pair with

Other tracks that compound this one

Branding

Positioning, identity and a system you can actually use.

See branding

Lead generation

Offers, landing pages and follow-up that actually close.

See lead generation

Content marketing

Editorial systems that turn expertise into pipeline.

See content marketing

Get a proposal

Ready to start with Google ads?

Tell us about your goals and current numbers. We'll come back with a tailored scope and quote within 48 hours.

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