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Pixel + Conversions API setup
Creative-led testing with funnel maths that hold up.
Meta in 2026 rewards creative volume and clean signals — not 47 campaign permutations. We consolidate accounts, set up Conversions API + dedup, and run a creative test framework that surfaces winners fast.
At a glance
Inside every meta ads sprint
The baseline shape of the engagement — scoped, scheduled and shipped against your numbers.
What you get
Every engagement is scoped to your goals — here's the baseline you can expect from a Meta ads sprint with us.
Pixel + Conversions API setup
Account restructure (Advantage+ ready)
Creative testing framework
Weekly iteration sprints
Funnel + ROAS dashboard
Creative direction & briefs
Also included
Process
Audit account, signals, attribution, and current creative.
Consolidated campaigns, clean events, CAPI live.
Hooks, formats and offers tested in disciplined batches.
Double down on winners; retire losers fast; iterate weekly.
Deep dive
How we actually run this engagement — what changes month to month, what we don't do, and what fair pricing looks like in 2026.
Meta's algorithm in 2026 optimises on two inputs: conversion signal quality and creative diversity. Accounts with fragmented campaigns, broken CAPI, and three static ads rotating for months lose to brands shipping 8–12 new creatives per month into a clean Advantage+ structure with deduped server events.
We treat Meta as a creative R&D lab wired to a funnel dashboard — not a media-buying spreadsheet. Every week we know which hook, format, and offer moved CPL and which creative fatigued. Losers retire fast; winners get budget and variants.
iOS privacy changes aren't an excuse for bad reporting anymore. CAPI + offline conversion import + CRM reconciliation is table stakes. If your Meta dashboard and Shopify/CRM numbers disagree by more than 10%, the account is lying to the algorithm.
Week one: Pixel + CAPI audit, event taxonomy map, dedup check, creative inventory review, landing page alignment. We fix tracking before touching budgets.
Week two: Consolidate campaigns — typically one or two Advantage+ sales/leads campaigns per country, plus retargeting where volume justifies it. Kill micro-campaigns that starve learning.
Weeks three–four: Creative sprint — 3–4 hooks × 2 formats (static + short video) × 2 offers if applicable. Launch in batches so we can read signal without burning budget blindly.
Ongoing: Weekly creative refresh, monthly account hygiene, dashboard review reconciled to revenue or qualified leads — not platform-reported ROAS alone.
Most Indian D2C and service brands under-invest in creative iteration and over-invest in audience tinkering. We run a brief library: hook types (problem-agitate, social proof, founder story, offer-led), formats (static, UGC-style reel, carousel, partnership ad), and a testing calendar so production is predictable.
You don't need a full studio on day one. We start with phone footage + light editing, upgrade to shoot days once winners emerge. Organic posts that perform become ad creative — one system, two surfaces.
We won't run engagement-boost campaigns and call it performance marketing. We won't promise ROAS without seeing your margin structure. We won't manage accounts where tracking can't be fixed — garbage in, garbage out.
Management fee is a fixed monthly retainer — not a percentage of ad spend — so incentives stay aligned. Media budget is separate and always yours.
| Stage | Engagement shape | What's included |
|---|---|---|
| Testing / early D2C | Starter | Account setup, CAPI, 4–8 creatives/month, weekly tuning |
| Scaling D2C / lead gen | Growth | Full restructure, 8–15 creatives/month, landing tests, dashboard |
| Multi-brand / catalog | Scale | Catalog feeds, Advantage+ shopping, creative ops, exec reporting |
FAQ
Meta needs enough conversion signal per week to learn — for most categories that means a steady, committed monthly budget rather than ad-hoc bursts. If you're working with a smaller budget, we usually recommend tighter paid tests plus heavier organic until the funnel is proven. We'll size a realistic spend with you on the discovery call.
We provide briefs, direction and selects. Production is either via your team, a partner studio, or our network.
Conversions API with event deduplication against the browser Pixel is baseline — not optional. We also model iOS gaps with offline conversion import and CRM-backed events so Advantage+ gets booking/sale signal, not just lead form submits that never close.
We start consolidated: fewer campaigns, broad targeting with creative as the lever, CAPI feeding purchase/lead events. Manual interest stacks only where we have proof they beat broad+ creative volume. The goal is signal density, not campaign count.
Read
Long-form guides, teardowns and honest hot takes from the team.
Blog · 2 min read
PPC agency in India: Search vs Meta vs performance retainers (2026)
How to choose a PPC agency in India — Google Search, Meta, and performance marketing retainers explained with scope, fees, and failure modes.
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Blog · 3 min read
Meta ads vs Google ads for Indian SMBs in 2026: budget split guide
When Meta wins vs Google for Indian small businesses — budget splits by stage, tracking requirements, and common failure modes on each platform.
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Blog · 7 min read
Google Ads vs Meta Ads in 2026: which one should your business actually run first?
An honest, channel-agnostic breakdown of Google Ads vs Meta Ads in 2026 — when to pick which, realistic budgets and ROAS, and the hybrid stack that compounds.
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Where we work
City-specific meta ads pages — same senior team, local context on neighbourhoods, industries and how buyers here typically evaluate agencies.
Aligarh, Uttar Pradesh
Meta ads in Aligarh
Creative-led testing with funnel maths that hold up. — tuned to Aligarh buyers.
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Delhi NCR, Delhi
Meta ads in Delhi NCR
Creative-led testing with funnel maths that hold up. — tuned to Delhi NCR buyers.
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Mumbai, Maharashtra
Meta ads in Mumbai
Creative-led testing with funnel maths that hold up. — tuned to Mumbai buyers.
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Bangalore, Karnataka
Meta ads in Bangalore
Creative-led testing with funnel maths that hold up. — tuned to Bangalore buyers.
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Noida, Uttar Pradesh
Meta ads in Noida
Creative-led testing with funnel maths that hold up. — tuned to Noida buyers.
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By industry
Industry
Real estate
WhatsApp-first lead gen, project landing pages, and developer-grade tracking.
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Industry
D2C & e-commerce
Ecommerce marketing agency for D2C — Meta + Google Ads, Shopify SEO and clean attribution that matches revenue.
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Industry
Education & coaching
Lead-magnet funnels, batch landing pages, and counsellor-friendly CRM routing.
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Industry
Fitness & wellness
Local SEO, class booking flows, and Meta ads that fill memberships — not just likes.
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Free audits
Written 24-hour audit reports scoped to the way your industry actually converts.
Free audit
Restaurant website audit
Drop your URL — we'll audit the menu page, ordering hand-off, reservation flow, Google Business profile and the Instagram-to-site journey, then send a written report in 24h.
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Free audit
School website audit
Drop your URL — we'll audit the admissions journey, prospectus / virtual tour, parent enquiry forms, news / events architecture and Search Console hygiene, then send a written report in 24h.
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Free audit
Real estate website audit
Drop your URL — we'll audit the project landing pages, EOI / site-visit forms, RERA & disclosure UX, brochure gating, and the broker-handoff journey, then send a written report in 24h.
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Free audit
E-commerce website audit
Drop your store URL — we'll audit the PDP, cart, checkout, COD-vs-prepaid posture, abandonment recovery and your retargeting pixel wiring, then send a written report in 24h.
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Landing pages
SEO landing · India
Meta Ads agency in India that builds creative machines — not one-off campaigns
Socialtrafic is a Meta Ads agency for Indian brands that need clean signal and creative volume. We restructure accounts for Advantage+, ship creative tests on a weekly cadence, and wire Conversions API so Facebook optimises on real leads — not noisy pixels.
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SEO landing
Meta ads for D2C brands — creative volume with clean signal
D2C on Meta in 2026 is a creative game wired to clean CAPI signal. We restructure accounts, ship weekly creative, and reconcile to Shopify — not platform ROAS alone.
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Pair with
Tell us about your goals and current numbers. We'll come back with a tailored scope and quote within 48 hours.