Question 1

How do you price engagements?

Accepted Answer

Every engagement is custom-quoted after a discovery call — there's no public price list. Most work fits one of three shapes (Starter, Professional, Scale); anything outside those is custom-scoped. We share a written proposal within 48 hours of the call. The fastest way to a real number is a free website + SEO audit at /audit.

Question 2

Do you take a percentage of ad spend?

Accepted Answer

No. We quote fixed monthly retainers so our incentives stay clean and we don't drift toward 'spend more, regardless'.

Question 3

What's a typical engagement timeline?

Accepted Answer

Starter projects ship in 4-8 weeks. Professional / Scale retainers run month-to-month with 15 days' notice to cancel. Most teams see meaningful traction within the first 60 days.

Question 4

Where are you based?

Accepted Answer

Socialtrafic is headquartered in Aligarh, Uttar Pradesh, India, with engagements running across India and the diaspora.

Question 5

Do you sign NDAs?

Accepted Answer

Yes — we routinely sign mutual NDAs before sharing accounts or sensitive material. Send your template and we'll review it within 2 business days.

Question 6

Who actually owns the work?

Accepted Answer

On full payment, all final files and deliverables transfer to you. We retain the right to showcase non-confidential work in our portfolio unless you opt out in writing.

Question 7

Are you compliant with India's DPDP Act?

Accepted Answer

Yes — see our /dpdp page for how we operate as a Data Fiduciary and Data Processor under the Act.

Question 8

Do you write the copy?

Accepted Answer

We collaborate. Most projects use a hybrid model — we draft structure and hooks, you bring subject-matter expertise.

Question 9

Can we use our existing brand assets?

Accepted Answer

Absolutely. We can also lightly refresh them or fold a full rebrand into the project.

Question 10

Do you handle hosting?

Accepted Answer

We recommend Vercel for Next.js sites and a managed WordPress host otherwise. We set everything up; you own the accounts.

Question 11

Next.js or WordPress — how do you decide?

Accepted Answer

Next.js when you want maximum performance, a modern stack, and a dev team (or us) owning updates long-term. WordPress when marketing needs to publish daily without engineering, or when plugins (WooCommerce, LMS) are core to the business. We don't force either — we pick based on who maintains the site in year two.

Question 12

What's a fair website development budget in India in 2026?

Accepted Answer

Every project is custom-scoped after a discovery call. As a rough shape: a focused marketing site (5–10 pages) is a different build than a multi-location brand with programmatic pages or a full ecommerce stack. We'll send a written proposal within 48 hours of the call — start with a free website audit so the scope is grounded in your actual site, not a template.

Question 13

How soon will I rank?

Accepted Answer

Realistically, 90 days for momentum on warm terms; 6–9 months for competitive head terms. We report leading indicators (impressions, CTR, indexation) weekly so you see traction before rankings move.

Question 14

Do you write the content?

Accepted Answer

We provide detailed briefs and can produce content end-to-end, or partner with your in-house team / writers.

Question 15

What does an SEO engagement actually cost?

Accepted Answer

Every engagement is custom-scoped after a discovery call — there's no public price list. The shape depends on your stage (single-location SMB vs growing brand vs Series A+ SaaS), the markets you compete in, and whether you bring writers and a dev or want us to source them. We'll send a written proposal within 48 hours of the call. Start with a free SEO audit (worth ₹4,999) so the proposal is grounded in real data, not a template.

Question 16

Will AI Overviews kill our SEO traffic?

Accepted Answer

AI Overviews are eating informational queries — 'what is X', 'how does X work'. They mostly leave commercial-intent queries (comparisons, reviews, pricing, 'near me', 'for [industry]') alone. Our 2026 strategy is to deprioritise top-of-funnel content and double down on intent-led pages that AI Overviews still send clicks to. If your blog traffic is mostly awareness-stage, expect a haircut. If it's intent-led, you'll likely see less competition.

Question 17

Do you do local SEO and Google Business Profile?

Accepted Answer

Yes — for any client with a physical location or a service area. We handle GBP claim and verification, local citation cleanup, schema (LocalBusiness, Service, FAQ), location landing pages, and review-flow setup. Local SEO is one of the fastest ROI plays for Tier-2 / Tier-3 service businesses in India.

Question 18

What's the difference between SEO and GEO (Generative Engine Optimization)?

Accepted Answer

Same toolbox, different surface. Traditional SEO optimises for blue-link search results. GEO optimises so AI assistants (ChatGPT, Gemini, Perplexity, Copilot) cite or reference your content. The fundamentals overlap — clean information architecture, schema, expert-led content, real authority signals — but GEO additionally cares about being the kind of source AI models trust to summarise (depth + citations + brand entity strength). We bake both into every engagement.

Question 19

Do you film content?

Accepted Answer

We provide direction, shot lists and editing — production support is available across Delhi NCR / Aligarh or remote with your team.

Question 20

Which platforms do you cover?

Accepted Answer

We pick 1–2 platforms where your buyers actually are. Spreading thin is the fastest way to lose.

Question 21

What budget should I start with?

Accepted Answer

Meta needs enough conversion signal per week to learn — for most categories that means a steady, committed monthly budget rather than ad-hoc bursts. If you're working with a smaller budget, we usually recommend tighter paid tests plus heavier organic until the funnel is proven. We'll size a realistic spend with you on the discovery call.

Question 22

Do you make the creative?

Accepted Answer

We provide briefs, direction and selects. Production is either via your team, a partner studio, or our network.

Question 23

How do you handle iOS attribution in 2026?

Accepted Answer

Conversions API with event deduplication against the browser Pixel is baseline — not optional. We also model iOS gaps with offline conversion import and CRM-backed events so Advantage+ gets booking/sale signal, not just lead form submits that never close.

Question 24

Advantage+ or manual campaigns?

Accepted Answer

We start consolidated: fewer campaigns, broad targeting with creative as the lever, CAPI feeding purchase/lead events. Manual interest stacks only where we have proof they beat broad+ creative volume. The goal is signal density, not campaign count.

Question 25

Do you run shopping / PMax?

Accepted Answer

Yes — with strict feed hygiene, asset groups by margin, and search-term reporting workarounds.

Question 26

What's a fair monthly fee?

Accepted Answer

It scales with spend and complexity. We quote a fixed monthly retainer (not %-of-spend) so incentives stay clean.

Question 27

When does Performance Max make sense?

Accepted Answer

When you have clean conversion tracking, a healthy product feed or strong asset groups, and enough conversion volume for smart bidding to learn — usually 30+ conversions/month per campaign. We don't throw everything into PMax on day one; Search captures intent first, PMax expands once signal exists.

Question 28

Do we get full IP?

Accepted Answer

Yes — all final files and source assets transfer to you on payment.

Question 29

Can you handle a rebrand mid-flight?

Accepted Answer

Often, yes. We sequence so live campaigns can keep running while assets roll over.

Question 30

Do you also drive traffic to the landing page?

Accepted Answer

Yes — either as part of an ads engagement or via your existing channels. The page and follow-up system work standalone too.

Question 31

Can it integrate with my CRM?

Accepted Answer

Pretty much any modern CRM. We've shipped HubSpot, Zoho, Pipedrive, Salesforce, and Google Sheets pipelines.

Question 32

Will the content sound like AI?

Accepted Answer

No. We use AI for research and structure, but every paragraph is human-edited and run through your voice guide.

Question 33

Do you do video / podcast content?

Accepted Answer

Yes, often layered on top — one podcast episode can fuel a quarter of written and social content.

Question 34

Will it hallucinate?

Accepted Answer

We constrain to a retrieval index of your own content + escalation rules for anything sensitive. Worst case it routes to a human, not a wrong answer.

Question 35

Can it book meetings?

Accepted Answer

Yes — it can hand off to Calendly / Cal.com, or to a human reviewer first if you'd rather qualify.

Question 36

How does this relate to Chaterbee?

Accepted Answer

We built Chaterbee (chaterbee.com) as our own embeddable AI chat product — hybrid retrieval, WhatsApp handover, pay-per-conversation pricing. Custom client deployments use the same architectural patterns: grounded answers, human escalation, CRM routing. See our portfolio for the live product.

Question 37

Native or cross-platform?

Accepted Answer

We usually recommend React Native or Flutter for speed and team economics. We go fully native (Swift / Kotlin) when the product needs deep platform integrations — and we'll tell you which fits before quoting.

Question 38

Do you maintain the app post-launch?

Accepted Answer

Yes — most clients move to a monthly maintenance + iteration retainer covering bug fixes, OS updates, store compliance and a steady release cadence.

Question 39

Do you film live action too?

Accepted Answer

Yes — via in-house direction in Delhi NCR / Aligarh or with vetted production partners across India. Editing, motion and post-production is always handled by our team.

Question 40

What's a fair starting scope?

Accepted Answer

Most clients start with a 4–6 week creative sprint (one brand film + 8–12 short-form cuts), then move to a monthly retainer once the test loop is dialled in.

Question 41

Do you handle the studio or location?

Accepted Answer

Yes — we scout, brief and book partner studios in Delhi NCR or on-location across India. You sign off the day; we run it end to end.

Question 42

What's a typical shoot volume?

Accepted Answer

Most engagements deliver 20–50+ retouched hero stills per day, plus tightly cropped variants for Meta, Google, Amazon and your site — all from the same setup.

Question 43

Can you keep refreshing the library?

Accepted Answer

Yes — most D2C clients move to a quarterly drop cadence so the visual library stays fresh against new SKUs, seasonal campaigns and ad creative tests.

Question 44

Do you also film video on set?

Accepted Answer

Often, yes — a small b-roll pass on the same day gives you reels and ad cutdowns from the same lighting and styling, for a fraction of a separate video shoot.

Frequently asked questions

About working with us

Website design & development

SEO

Social media marketing

Meta ads

Google ads

Branding

Lead generation

Content marketing

AI chatbot & automation

App development

Graphics, video & animation

Photography & product shoot