D2C · Personalized giftingArtistHer (Yukti & Lucy)
ArtistHer — personalized gifting storefront
ArtistHer is a Yukti-and-Lucy gifting brand selling handmade and personalized gifts — memory frames, message jars, pop-up cards and embroidered keepsakes. Most of their traffic arrives on a phone, mid-browse, looking for a thoughtful gift for an upcoming occasion. We delivered a category-led storefront with wishlist, cart and WhatsApp support so a thumb-scroll can turn into a celebratory purchase without friction.
- WooCommerce
- Storefront design
- Conversion
Browse-first
homepage architecture
₹1499+
free-shipping threshold surfaced above the fold
Live
in production
Problem
The brand had a strong, photo-led identity on social, but the previous storefront didn't reflect that warmth. Category navigation buried the most-shopped occasions, the wishlist lived behind multiple taps, and personalization questions ended up in DMs that nobody could find a week later.
Approach
We rebuilt the storefront browse-first — Must Have Cards, Gift for him, Gift for her and Gift for Birthdays surfaced directly on the homepage — and made the wishlist + cart visible on every tile. Personalization questions now route into a single WhatsApp thread so the founders can reply between batches without losing context.
- Browse-first home: Must Have Cards, Gift for him / her, Birthdays
- Sale badges and one-tap wishlist on every product tile
- Free-shipping threshold (₹1499+) surfaced above the fold
- WhatsApp thread for personalization questions before checkout
- Mobile-tuned product pages — thumb-friendly imagery, options and CTA
Outcome
ArtistHer now has a storefront that matches the warmth of the brand — guests can land on the home page, find a gift for the right occasion in a single tap, and check out without bouncing through five categories. Personalization conversations live in one WhatsApp thread the founders actually answer.
Visual portfolio
See more screenshots and the highlights list for this engagement on the portfolio page.
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