BrightPath Academy, a Delhi NCR test-prep brand, was running Google Ads on autopilot with no landing-page alignment and broken offline conversion import. We restructured the account by buyer intent, shipped 6 query-aligned pages, and fixed the GA4 + offline import pipeline.
−31%
CPA across the account
+2.4×
qualified-lead rate
6 pages
matched to high-intent queries
Search campaigns sent every query to a single home page. Negatives were stale, match types were inconsistent, and the offline conversion import was broken so optimisation was flying blind.
We grouped campaigns by buyer intent, fixed match types and negatives, shipped 6 dedicated landing pages, and rebuilt the GA4 + offline import pipeline so smart bidding had real signal.
Within 60 days CPA dropped 31% and the qualified-lead rate more than doubled — without increasing budget.
“Our counsellors finally trust the leads they're getting. Junk volume is down, batch fill-rate is up.”
Tell us about your situation and we'll come back with a clear plan, a realistic timeline and a price you can budget against.