PulseQA, a Bangalore-based QA platform, was sending paid traffic to a generic homepage and burning budget. We rebuilt the landing page around a single decision, repositioned proof above the fold, and shortened the form to match buyer intent.
+62%
form-fill rate
−38%
CPL after launch
1.9s
LCP on mobile
Paid social was driving qualified clicks, but the homepage tried to speak to five audiences at once. Form completion lagged below 2%, and the demo CTA was buried below the fold.
We re-wrote the hero around the single highest-intent persona, surfaced a credibility row of logos and a 90-second product walkthrough, and condensed the form to four fields with progressive disclosure.
Within two weeks of launch the form-fill rate jumped 62%, CPL dropped 38%, and the sales team reported a meaningfully higher share of qualified demos. We then layered in two more variants for ongoing testing.
“We finally have a page our paid traffic actually deserves. The team ships changes in days instead of quarters.”
Tell us about your situation and we'll come back with a clear plan, a realistic timeline and a price you can budget against.