Media · PR · Editorial newsroom2026
triplema.inFounding team — product, brand, editorial system
Triple Ma
- Brand + editorial identity
- Marketing & home site
- Editorial CMS / newsroom system
- Get-featured intake + ops
Triple Ma — startup, AI & founder newsroom
Our own startup, AI and founder newsroom — reported stories, a curated operator directory, and a get-featured pipeline for brands.
Brand palette
Socialtrafic · own product — Founding team — product, brand, editorial system
- #F5B400
- #0A2E2A
- #FFF6E0
- #0EAB89
- #FFFFFF
About the project
Triple Ma (triplema.in) is a Socialtrafic-owned global startup, AI and marketing media product. The newsroom publishes reported and edited stories — not press kits — covers founders, companies and AI tools operators actually care about, and runs a get-featured pipeline that monetises the audience for the agency side. We built the brand, the marketing site, the editorial system and the get-featured flow.
Case study
The story behind Socialtrafic · own product
What we inherited, what we shipped, and what changed after go-live.
- Client
- Socialtrafic · own product
- Industry
- Media · PR · Editorial newsroom
- Goal
- Own a global startup/AI/founder newsroom that funds the agency
- Timeline
- Built as an in-house product (2026 launch)
- Scope
- Brand + marketing site + editorial CMS + get-featured pipeline
- Services
- Brand + editorial identity · Marketing & home site · Editorial CMS / newsroom system
The challenge
We needed our own media product that would (a) build an owned audience of Indian founders and operators, (b) create a get-featured pipeline that monetises the audience for the agency side, and (c) be defensibly better than a press-kit newsroom.
What we shipped
- Reported, edited stories — not press kits — across startups, AI tools, founders and companies
- Curated operator directories: 152 stories, 50 founders, 100 companies, 100 AI tools
- Get-featured intake + ops pipeline that turns readers into qualified agency leads
- Newsletter engine capturing 12k+ founders on a single sign-up loop
- Editorial CMS built on Next.js + MDX so the writing team ships without engineering
What changed after go-live
152 stories
reported across the newsroom
12k+
founders on the newsletter
100 companies
curated in the operator directory
Get-featured
pipeline that funds the agency
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